Murad Vitamin C Glycolic Brightening Serum Versus IMAGE skincare Vital C Hydrating Anti-Aging Serum

Murad Vitamin C Glycolic Brightening Serum Versus IMAGE skincare Vital C Hydrating Anti-Aging Serum

This brightening serum is formulated around Glycolic Acid and Ascorbic Acid to brighten dull-looking skin and refine skin texture.

This hydrating serum is formulated around Aloe Barbadensis Leaf Juice and Magnesium Ascorbyl Phosphate to hydrate skin.

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

Water

Glycolic Acid

Glycerin

Caprylic/Capric Triglyceride

Dimethicone

Sodium Hydroxide

Hdi/Trimethylol Hexyllactone Crosspolymer

Diisopropyl Sebacate

C13-16 Isoparaffin

Polyacrylate Crosspolymer-6

Dimethyl Isosorbide

Ascorbic Acid

Urea

Yeast Amino Acids

Trehalose

Inositol

Taurine

Betaine

Glutathione

Tetrahexyldecyl Ascorbate

Cetearyl Isononanoate

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer

Oleyl Alcohol

Silica

Hexylresorcinol

Polysilicone-11

Triheptanoin

Polyisobutene

Marrubium Vulgare Meristem Cell Culture

Zanthoxylum Bungeanum Fruit Extract

Hydrolyzed Verbascum Thapsus Flower

Butylene Glycol

Mica

Hexylene Glycol

Sodium Surfactin

Xymenynic Acid

Tocopheryl Acetate

PEG-7 Trimethylolpropane Coconut Ether

Terminalia Ferdinandiana Fruit Extract

Sorbitol

Tin Oxide

Xanthan Gum

T-Butyl Alcohol

Chlorella Vulgaris Extract

Decyl Glucoside

Gold

Citric Acid

Caprylyl Glycol

Phenoxyethanol

Ethylhexylglycerin

Sodium Benzoate

Potassium Sorbate

CI 77891

Water, Glycolic Acid, Glycerin, Caprylic/Capric Triglyceride, Dimethicone, Sodium Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Diisopropyl Sebacate, C13-16 Isoparaffin, Polyacrylate Crosspolymer-6, Dimethyl Isosorbide, Ascorbic Acid, Urea, Yeast Amino Acids, Trehalose, Inositol, Taurine, Betaine, Glutathione, Tetrahexyldecyl Ascorbate, Cetearyl Isononanoate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Oleyl Alcohol, Silica, Hexylresorcinol, Polysilicone-11, Triheptanoin, Polyisobutene, Marrubium Vulgare Meristem Cell Culture, Zanthoxylum Bungeanum Fruit Extract, Hydrolyzed Verbascum Thapsus Flower, Butylene Glycol, Mica, Hexylene Glycol, Sodium Surfactin, Xymenynic Acid, Tocopheryl Acetate, PEG-7 Trimethylolpropane Coconut Ether, Terminalia Ferdinandiana Fruit Extract, Sorbitol, Tin Oxide, Xanthan Gum, T-Butyl Alcohol, Chlorella Vulgaris Extract, Decyl Glucoside, Gold, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, CI 77891

Aloe Barbadensis Leaf Juice

Citrus Aurantium Dulcis Oil

Limonene

C12-15 Alkyl Benzoate

Cetearyl Olivate

Sorbitan Olivate

Imperata Cylindrica Root Extract

Magnesium Ascorbyl Phosphate

PPG-12/Smdi Copolymer

Glyceryl Stearate

PEG-100 Stearate

Cetyl Alcohol

Di-PPG-2 Myreth-10 Adipate

Stearic Acid

Ethylhexyl Methoxycinnamate

Panthenol

Prunus Amygdalus Dulcis Oil

Glycine Soja Sterols

Linoleic Acid

Phospholipids

Simmondsia Chinensis Seed Oil

Squalene

Propylene Glycol

Glucosamine Hcl

Linoleamidopropyl Pg-Dimonium Chloride Phosphate

PEG-8

Pisum Sativum Extract

Citrus Nobilis Peel Oil

Dipotassium Glycyrrhizate

Phyllanthus Emblica Fruit Extract

Stearyl Glycyrrhetinate

Bambusa Vulgaris Leaf/Stem Extract

Tocopherol

Magnesium Aluminum Silicate

Olea Europaea Leaf Extract

Disodium EDTA

Eugenia Caryophyllus Leaf Oil

Yeast Polysaccharides

Sodium Hyaluronate

Glyceryl Polymethacrylate

Carbomer

Eugenol

Ascorbyl Palmitate

Benzoic Acid

Camellia Sinensis Leaf Extract

Sodium Lactate

Polysorbate 20

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Spiraea Ulmaria Flower Extract

Corallina Officinalis Extract

Vitis Vinifera Seed Extract

Centella Asiatica Flower/Leaf/Stem Extract

Centella Asiatica Extract

BHT

Acetyl Hexapeptide-8

Darutoside

Palmitoyl Pentapeptide-4

Arginine

Leucine

Lysine

Valine

Palmitoyl Tripeptide-1

Aloe Barbadensis Leaf Juice, Water, Glycerin, Citrus Aurantium Dulcis Oil, Caprylic/Capric Triglyceride, Limonene, C12-15 Alkyl Benzoate, Cetearyl Olivate, Sorbitan Olivate, Imperata Cylindrica Root Extract, Magnesium Ascorbyl Phosphate, PPG-12/Smdi Copolymer, Tetrahexyldecyl Ascorbate, Glyceryl Stearate, PEG-100 Stearate, Cetyl Alcohol, Dimethicone, Di-PPG-2 Myreth-10 Adipate, Stearic Acid, Phenoxyethanol, Ethylhexyl Methoxycinnamate, Panthenol, Prunus Amygdalus Dulcis Oil, Xanthan Gum, Caprylyl Glycol, Butylene Glycol, Tocopheryl Acetate, Glycine Soja Sterols, Linoleic Acid, Phospholipids, Simmondsia Chinensis Seed Oil, Squalene, Propylene Glycol, Ethylhexylglycerin, Glucosamine Hcl, Hexylene Glycol, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, PEG-8, Pisum Sativum Extract, Citrus Nobilis Peel Oil, Dipotassium Glycyrrhizate, Phyllanthus Emblica Fruit Extract, Stearyl Glycyrrhetinate, Bambusa Vulgaris Leaf/Stem Extract, Tocopherol, Magnesium Aluminum Silicate, Olea Europaea Leaf Extract, Disodium EDTA, Eugenia Caryophyllus Leaf Oil, Yeast Polysaccharides, Sodium Hyaluronate, Glyceryl Polymethacrylate, Carbomer, Eugenol, Ascorbyl Palmitate, Citric Acid, Benzoic Acid, Camellia Sinensis Leaf Extract, Ascorbic Acid, Sodium Lactate, Polysorbate 20, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Spiraea Ulmaria Flower Extract, Taurine, Corallina Officinalis Extract, Vitis Vinifera Seed Extract, Centella Asiatica Flower/Leaf/Stem Extract, Centella Asiatica Extract, Potassium Sorbate, BHT, Acetyl Hexapeptide-8, Darutoside, Palmitoyl Pentapeptide-4, Arginine, Leucine, Lysine, Sodium Benzoate, Valine, Palmitoyl Tripeptide-1

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Alternatives

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Ascorbic Acid is is pure Vitamin C and is the biologically active form used directly by skin.

Not only is vitamin C great for your overall health and immune system, but it also has plenty of benefits for your skin. It is best supported by academic literature for:

Topical vitamin C has been shown to help neutralize oxidative stress from UV and pollution, helping to improve photoaging and hyperpigmentation when used consistently.

One clinical study found that using 5% topical vitamin C for six months improved signs of photodamaged skin, both on the surface and in the deeper structural layers of the skin.

While vitamin C doesn’t replace sunscreen, studies show it can boost photoprotection when combined with Vitamin E and ferulic acid. These two ingredients help improve stability and protective effects.

The big downside of this ingredient is formulation difficulty. Vitamin C is prone to oxidation and doesn't penetrate the skin unless formulated correctly. Research found that vitamin C absorbs into the skin best at a low pH (< 3.5) with about 20% being the upper limit for effective absorption.

Skin levels can saturate after repeated application; this means your skin won’t keep absorbing more once it’s full of vitamin C. This is why more isn’t always better with vitamin C and why very high concentrations don’t necessarily give extra benefits.

Ascorbic acid generally works well with many skincare ingredients but can be irritating when combined with other active ingredients. Strong oxidizing acne treatments like benzoyl peroxide can reduce the effectiveness of vitamin C if they are used at the same time; they are often recommended for use at different times of day.

Read more about other types of Vitamin C:

Foods rich with vitamin C include oranges, strawberries, broccoli, bell peppers, and more. When consuming Vitamin C, your skin receives a portion of the nutrients.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

Caprylic/Capric Triglyceride (aka MCT Oil) is a lightweight emollient, solvent, and texture enhancer. It is considered a skin-softener by helping to prevent moisture loss.

Though it behaves like an oil, it is not technically one due to its chemical composition. One perk of this ingredient is that it is very stable, resistant to oxidation, and unlikely to go rancid.

In practice, that translates to a long shelf life and a consistently elegant skin feel.

While there is an assumption Caprylic Triglyceride can clog pores due to it being derived from coconut oil, there is no research supporting this. Just patch test if you have concerns.

Fractionated coconut oil and MCT Oil are both listed as Caprylic/Capric Triglyceride according to INCI. This is because INCI names are based on the ingredient’s final chemical composition and not its marketing name or source.

This ingredient is treated as the gold standard fungal acne safe oil. Even though it is coconut derived, the problematic lauric acid is stripped out.

This leaves just caprylic (C8) and capric (C10) acid. These chain lengths actually trend antifungal; a 2020 study found caprylic acid was enough to disrupt Malassezia furfur cell membrane, with a caprylic acid derivative damaging membrane structures at concentrations as low as 0.2%.

Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.

Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.

Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Rosacea skin has a lower threshold for acids generally, with 62.5% of rosacea subjects in one study reacting to lactic acid in a sting test. This is why we mark citric acid as a potential rosacea trigger.

However, this ingredient shows up as a pH adjuster or chelator at roughly 0.1-1% in many products. These low levels are unlikely to be an issue for rosacea skin and becomes a potential trigger at exfoliating concentrations (20%). Because everybody's skin is unique, we recommend a patch test if you are unsure.

Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.

What it does:

Dimethicone comes in different viscosities:

Depending on the viscosity, dimethicone has different properties.

Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.

This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.

Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.

Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:

The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Hexylene Glycol is a multitasker ingredient that works as a solvent, humectant, emulsifier, viscosity reducer, and preservative booster.

It is able to dissolve both water and oil-soluble ingredients to stabilize tricky actives and make products spread more easily.

As a humectant, it pulls water into the skin. But it's a pretty minor moisturizing ingredient compared to other humectants, like glycerin.

Interestingly, it can act as a mild penetration enhancer. One in vitro study on human skin found a 12% concentration upped the absorption of mometasone furoate (a medicinal ingredient used to treat inflammatory skin conditions) up to 7%.

This ingredient is typically used at levels of 0.1-10% depending on the role it's playing.

A patch test study on eczema patients didn't find a significant increase in irritation versus the control group, but the potential for irritation rises at higher concentrations.

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Taurine is an amino acid that is found in human skin as an osmolyte. An osmolyte is a small molecule that cells use to hold onto water and stay comfortable under stressful conditions.

In skin cell studies, taurine accumulation helps cells maintain hydration in low-humidity environments. Some dermatology research on osmolytes also link taurine to barrier support. Research also suggests that osomolyte systems can be disrupted in photoaged skin.

One animal study reported tropical taurine improved barrier function and collagen signaling, while another one found oral taurine can lessen UVB-related damage. It is important to note that evidence for taurine in skincare is mostly preclinical, meaning further studies are needed.

Tetrahexyldecyl Ascorbate (THD) is a stable and oil-soluble form of Vitamin C.

THD is special in that it has the ability to travel deeper into skin than traditional ascorbic acid while maintaining the same skin benefits (double win!).

Because it’s oil-soluble, THD dives deep into your skin’s fatty layers (think ceramides and cholesterol) to fight off the kind of free radicals that mess with your skin barrier. This makes it a great pair with water-based vitamin C (ascorbic acid) that mainly works on the surface.

Even at just 0.1%, THD is already showing great antioxidant activity. When used up to 2%, it helps keep your skin happy and calm, especially when it’s stressed from pollution or sun.

Want to fade dark spots or tackle hyperpigmentation? You’ll want 5% or more. Pairing it with brightening buddies like niacinamide or licorice root gives even better results. One study even used 30% THD with other brighteners and saw real results on stubborn discoloration, even in melasma-prone skin.

A note on THD: It’s has a slightly silky, oily texture and usually shows up colorless or pale yellow (though the exact shade can vary by supplier).

While you can sneak it into water-based formulas, it really shines when paired with silicones or oils, which help your skin soak it up better.

THD is pretty stable, but it’s still vulnerable to degradation like ascorbic acid. Too much light or heat (above 113°F / 45°C) can break it down over time. Go for dark and opaque packaging that keeps it safe and shady!

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

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